Example Scene A
This campaign is violating ouR Responsible Marketing Code. Why do you think this is?
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This is not correct
The insight around nostalgia and the history of the brand could make this ad still relevant today. The Marketing Code is not about campaign or consumer insights but about responsible communication around an insight.
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That is correct!
We do not primarily appeal to minors.The ad features a cartoon that primarily appeals to minors. While this ad might have been legally compliant in 1964, cultural principles and laws have changed over time. Unfortunately Oliver failed to follow this advice.
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This is not correct
YouTube and many other video channels offer specific ways to actively restrict access to our content for people under LPDA.
See Principle 2 “We actively restrict exposure of our branding to minors”.